About Department Zero

    Department Zero designs and implements experiential marketing programs for a variety of leading brands across the country. From national tours and road shows to localized guerrilla marketing and street team efforts, we create smart experiential marketing programs that yield measurable results.

Experiential marketing is a mixture of both art and science. The goal should be to make the consumer’s experience fun and interactive while tracking and delivering measurable results. Our approach to every program relies on three core processes:

  1. Strategy – Identify campaign objectives and expectations, determine the best creative approach to meet those goals
  2. Planning – Develop tactical executions that meet objectives while operating within budget and delivering ROI
  3. Implementation – Provide a professional and well managed program that offers a fun experience for the consumer while delivering results for the brand

Department Zero works with brands to design and implement customized ROI methodologies that identify and measure key performance factors within each brand’s experiential marketing programs. Creating accurate ROI metrics comes from not only knowing what to measure, but how to measure it. We give careful consideration to the marketing tactics deployed, audience demographic and size, product and purchase industries, lifecycles, and other factors to determine the value of each consumer interaction.