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Department Zero is an experiential marketing agency specializing in live events, social media and interactive marketing. We develop and implement creative and strategic marketing efforts for Fortune 500 brands.

Matt Jenkins

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Google+ Brand Pages - Worth your time?

Posted by Matt Jenkins
Matt Jenkins
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on Monday, 12 December 2011
in Technology

On November 7th Google+ introduced brand pages. Since then 61% of the top 100 brands have jumped on the Google+ bandwagon. This is compared to the 93% of those same brands that are utilizing a Facebook fan page.

61% is pretty good for a young service but is it worth the trouble for you or your client to build and manage a brand page on Google+? 

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How I Sold Myself a Mike’s Hard Lemonade

Posted by Matt Jenkins
Matt Jenkins
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on Friday, 14 October 2011
in Experiential Marketing

During my last year of college, I was working on a spec campaign for Mike’s Hard Lemonade. I chose it because I had no desire to ever consume the stuff and I was looking for a challenge.

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This just in... Social Music Update

Posted by Matt Jenkins
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on Monday, 25 July 2011
in Technology

It’s been only three months since I made my last post on social music and there is already two new sites taking the web by storm. Click to read more about Turntable.fm and Spotify...

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Google Saves Your Ass

Posted by Matt Jenkins
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on Thursday, 02 June 2011
in Technology

There are a lot of men in the United States with a problem similar to George Costanza’s. Cards can pile up fast and while they might not explode your wallet, they can definitely become a literal pain in the ass. Decades of men with sore backsides have been waiting for a revolution that would finally eliminate the need for a big bulky wallet. Thanks to Google, that day is not far away. Last week Google officially unveiled Google Wallet ...

Tags: Technology

The Future is Here

Posted by Matt Jenkins
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on Wednesday, 04 May 2011
in Technology

“The road you’re on John Anderton is the one less traveled.” This Lexus advertisement is one of the personalized messages that Tom Cruise’s character is overwhelmed by as he walks through a mall in the film “Minority Report.” In 2002 this scene may have seemed far-fetched, but the truth is we are a lot closer than you might think...

Summer Internship Submission Deadline

Posted by Matt Jenkins
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on Wednesday, 30 March 2011
in Department Zero News

The dealine is quickly approaching! Send your resume to This e-mail address is being protected from spambots. You need JavaScript enabled to view it by April 8th and let us know why you want to be part of our summer intern crew.

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Social music makes some weird sounds

Posted by Matt Jenkins
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on Thursday, 10 March 2011
in Technology

If social media is a cute little chirping bird then social music is a monster from the underworld scrobbling and meeping all over the web. For the past 3 years social music sites have been flooding the web, each amazingly bringing something different to the table. Including the weird sound they choose to associate with sharing music. No matter what unnatural sound is calling out from the site, they all have the same purpose; to share music...

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