In the past three years, Houlihan's restaurants have raised more than $135,000 on behalf of the VH1 Save The Music Foundation, restored music education in three public schools, and recently rallied more than 26,000 fans on Facebook to get behind the noble cause. A new "MashUp" dessert recently debuted in participating locations, donating $0.25 of each sales to the fund, and Guests can also opt to support the VH1 Save The Music Foundation by adding a donation to the bottom of their receipt. In order to raise even more awareness to the cause, Houlihan's reached out to Department Zero to create an integrated live event marketing, social media and PR campaign.
The Hou Gives A Flute national tour and corresponding web series is the result of this collaboration, built to inspire and motivate music fans across major U.S. markets to support the VH1 Save The Music Foundation. Starting this week and continuing through January, a team including a spokesperson, video production and brand ambassadors will hit the road and travel to eight cities to visit green rooms and backstage areas at music venues to gather celebrities' and artists' signatures on a guitar valued at $1,000. Guests at these concerts will have the chance to text-in for a chance to win $5,000 in Live Nation® Concert Cash. The decked out guitar will make its way to Houlihan's restaurants in major markets, including Chicago, Dallas, Kansas City, St. Louis, Minneapolis and Pittsburgh, to eventually be auctioned off to the highest bidder on charitybuzz.com in February. All proceeds will benefit the VH1 Save The Music Foundation.
In addition to restoring instrumental music programs in the nation's public schools, VH1 Save The Music Foundation aims to raise awareness about the importance of music as part of each child's education. U.S. Department of Education data shows that students who report consistently high levels of involvement in instrumental music during the middle- and high-school years show significantly higher levels of math proficiency by grade 12. In general, music helps develop the essential skills needed to succeed in the 21st Century workforce: critical thinking, creative problem solving, team work, and more.
Watch for tweets, video content, photos and more from the Hou Gives A Flute tour by following Department Zero, and Houlihan's in these social media channels: