The average person is exposed to thousands of products and ads every day. They are everywhere from the free app you downloaded on your smart phone to the commercial on your flat screen HD television. These forms of advertising generate awareness about a product or brand but the ultimate product experience is sampling.
Sampling products, whether it is a drink, food, beauty product, or even a piece of technology allows the consumer to experience it first hand, give quick feedback and an opportunity for the brand to gain new loyal consumers.
Large wholesale companies and grocery stores are known for the free samples but those are not only places where products are sampled. Guerrilla and street team sampling can reach a large number of people across a city quickly, or can target niche groups and locations. Sponsored events offer fantastic opportunities for brands to build a comprehensive experience, building loyal consumer bases.