The Fall brings us many things:  football, autumn leaves and back to school. Even though summer is leaving us, fairs & festivals are still in full force. If you are considering brand activation in the coming months, here are five events worth looking into:

  1. The Big E (Sept 16th-Oct 2nd, West Springfield, MA) is the largest fair in the Northeast complete with exhibits, rides, Big E Super Circus, parade, The Big E Cream Puff and top names performing this year including Darius Rucker, Reba McEntire & Blake Shelton over a 17 day period. Last year’s attendance was over 1.2 million, the third highest attendance in history.
  2. After 38 years, the Virginia Beach Neptune Festival  (Sept 30th-Oct 2nd, Virginia Beach, VA) is considered one of the largest East Coast festivals consisting of a 32 block party on the boardwalk, a black-tie gala, fireworks, a sand sculpting competition & various sporting events. This festival is committed to returning thousands of dollars to local charities.
  3. This year the State Fair of Texas (Sept 30th-Oct 23rd, Dallas, TX) celebrates 125th year! Hosted by Big Tex, consumers will find a variety of things to do including concerts, unusual exhibits, a parade & 70+ rides. Also, each year it hosts the annual Texas vs. Oklahoma college football game.
  4. The Albuquerque International Balloon Fiesta (Oct 1st-9th, Albuquerque, NM) is an internationally known event with hundreds of balloons flying at Balloon Fiesta Park. Over 800,000 consumers came last year with some days boasting over 100,000 people.
  5. The St. Charles Scarecrow Fest (Oct 7th-9th, St. Charles, IL) is a family fun event an hour outside of Chicago reaching over 100,000 consumers. In its 26th year, there are so many activities including riverside arts & crafts show, live entertainment, paddlewheel riverboat cruise and over 150 hand-crafted scarecrows.
Albuquerque International Balloon Fiesta (Photo taken by Raymond Watt)

Albuquerque International Balloon Fiesta

(Photo taken by Raymond Watt)

Activations at fairs & festivals are ideal for brands looking to increase brand awareness through grassroots marketing, product sampling, sponsorships, promotions & sweepstakes. As many of the events quickly approach, guerrilla marketing is also a great avenue to market. This barely touches the number of festivals & fairs in the nation this Fall, what are some others you are visiting?

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