It’s no exception in our industry that great design goes a long way. A relevant example of this caught my attention for one of our automotive clients. The first week of our program we had four shiny new vehicles on display.

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Our activations were very successful but needed a little extra something to attract attention. For our third activation we added some very eye-catching vehicle graphics. This increased traffic to our displays in a drastic way.

When it comes to experiential marketing, the difference between a good activation and a great one can hinge on the smallest details. Whether it’s a wrapped car, creative signage or flashy staff uniforms,  don’t underestimate or miss out on an opportunity to take your activation to the next level.

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