Valentine’s Day is right around the corner. Many guys are stressing over what to get their significant others. To get ideas, many will turn to the oracle Google. In my quest for knowledge, I found that our friends at Men’s Health have done us the favor of organizing gift ideas into an NCAA tournament-style bracket. We’re simple folk, but can understand this one.
They’re down to the final four. The finalists are a mani/pedi, a 30-minute massage, breakfast in bed and a local weekend getaway. What do they all have in common? They’re all experiences, not things. Another example of experience being the best way to impress someone. Whether that person is a significant other or a prospective consumer for your brand or client.