Contests and sweepstakes, giving away trips, cars, motorcycles, and other prizes, are a huge part of promotional marketing. They build brand awareness, drive engagement, and generate sales leads. And we think it is probably one of the most fun things we get to do on a regular basis.
Last week we had the pleasure of presenting the winner of Toyota's Winner's Choice sweepstakes with his brand new Toyota Prius Hybrid Two. The "text to win" promotion ran for most of 2012 during events at the Sprint Center. Our winner's wife pleaded with him to enter at the Bruce Springsteen concert they attended on his birthday, since she thought it would be good luck. Boy was she right! Thank you to everyone who entered, and a special congratulations to the winner!