Trojan hit the streets of New York City this Valentine’s Day to promote National Condom Month in “Cash Cab” style. This is a great example of timely and relevant marketing that reaches the target market in a fun and creative way.

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This February 14th and 15th you can hail a cab topped with a large condom–shaped advertisement in Greenwich Village and around the New York University campus.  After Trojan Safe Ride taxis pick up passengers, brand ambassadors will be administering quizzes about sexual health.  The participants who answer five or more questions correctly will walk away with a free cab ride and a Trojan Brand prize pack. 

Trojan has paired up with the American Sexual Health Association’s “Condomology” campaign to ensure American’s know and easily understand the facts about safe sexual health. 

So, if you’re strolling the streets of NYC, ditch the candy and chocolates and opt for a memorable experience for your loved one.

The Joey Company, Brooklyn, and Colangelo Synergy Marketing, Darien, Conn., handle the brand, along with Edelman.

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