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Holland Heineken House is one of the best known of the hospitality venues that are set-up during the Olympics, and Sochi 2014 will be the 12th time it has operated since it made its debut at Barcelona in 1992.  Heineken and the Dutch Olympic Committee*Dutch Sports Federation team up to bring the "House,"which encompasses several facilities, such as restaurant areas, reception rooms for sponsors, rooms for athletes, media-facilities, an information desk and facilities for NOC*NSF. 

Russian President Vladimir Putin, background left, toasts with beer with people as King Willem-Alexander of the Netherlands, foreground left, and Queen Maxima, foreground centre, look on at the Netherlands house on Feb. 9, 2014 during the Sochi Olympics. (AP Photo/RIA Novosti Kremlin/Mikhail Klimentyev/Presidential Press Service)

Russian President Vladimir Putin, background left, toasts with beer with people as King Willem-Alexander of the Netherlands, foreground left, and Queen Maxima, foreground centre, look on at the Netherlands house on Feb. 9, 2014 during the Sochi Olympics. (AP Photo/RIA Novosti Kremlin/Mikhail Klimentyev/Presidential Press Service)

Yesterday, after the Russian Ice Dance Team took home the gold, Putin himself visited the House to celebrate. And then the Today Show's Matt Lauer put the House on the US national morning show this morning. Needless to say, this popular spot will be highly anticipated again in Rio in 2016.

Department Zero creates "Brand Activation Field Reports" to share with our clients. These reports are in-depth looks at brand activations that take place at high profile events around the world. In 2014 so far, we've reported on Sundance, the Super Bowl and the Winter Olympics. We'd be happy to share our insights - please contact paul@deptzero.com for more information. 

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