That’s not a ghost you’re seeing. It’s a hologram. Well, kind of. Holographic projection technology gained much notoriety in 2012 when Coachella featured a CGI, holographic Tupac performance. In 2014 we’ve seen a handful of brands use the futuristic technology for photo activations, concerts, fashion shows, and more!
It’s an exciting time for experiential marketing. The bar has been seriously raised in the last couple of years. Are you taking advantage of all the increasingly awesome technology that is becoming more and more accessible? If not, it’s time to step up your game.