Super Bowl Sunday is the ultimate broadcast sporting event, and this year is expected to break records in ratings. A :30 second broadcast ad cost $5 million dollars this year. It is already THE most watched TV broadcast and the second largest day for food consumption in the US, after Thanksgiving. It drives interaction, engagement, and discussion for weeks prior and for weeks after the "Big Game." For marketers that invest in this annual event, millions of impressions and dollars are on the line. Integrated digital, social and life engagements are planned around this one day, and the live, brand engagement plans are slowly coming to life on the streets of San Fran right now. 

The NFL, with it's sponsor brands, invest millions of dollars to create fan experiences at this event, and these official events are sprawling across San Francisco starting this week. NFL sponsors Bud Light, Hyundai, Levi's, Pepsi and Verizon will be out in force, with plenty of support from brands like CNN, Food Network, Macy's, Nickelodeon, SAP and VISA. Here's a look at some of the festivities:  

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