In 2002, Toyota created Scion, a brand new car company to appeal to young auto buyers. In 2003, the first Scion badged vehicles, the boxy xB and the compact xA, began hitting US streets. Department Zero began working with Scion from the beginning, to introduce the brand and vehicles to new audiences in youth hangouts, targeting art, music and cultural events.
Today, Toyota announced that it was pulling the plug on the Scion brand, moving current Scion models (iM, iA, and FR-S) to the Toyota lineup for 2017, to be appearing in dealerships as early as August of this year. As Toyota's spokespeople have noted in the press, this is the natural end of the grand experiment undertaken by Toyota 13 years ago. Rather than mourning the death of a brand, we plan on celebrating it's short but bright life, by sharing some of our favorite Scion moments, in video and photos. Check out the new Scion Video page on our website, and browse through some of our favorite photos below.