Example experential campaigns
Brand: Second Skin(Dick's Sporting Goods)
Launch tour introducing Second Skin apparel to athletic minded consumers and CrossFit enthusiasts at large sponsored events across the US.
Brand: Lufthansa Airlines
Introduced new flights from San Jose to Frankfurt with a unique digital game + live streaming activation, virtual reality experiences, authentic flight crews and a chance to win free flights to Germany.
Brand: Vanity Fair Lingerie
Retail roadshow to train retail sales staff, educate consumers and build social buzz. Featured a customized tour bus, professional bra fitters and a unique philanthropic cause.
Brand: Delta Airlines
Introduced consumers to new in-flight snack options by deploying pop-up vending machines across the country. Many hungry participants got more than just a bite to eat.
Brand: Scion(Toyota Motor Sales)
Product training event to educate dealership sales associates on the new Scion iM + iA; included hands-on experiences both in the classroom and on the track.
Brand: Pabst Blue Ribbon
Pop-up interactive art gallery experience. Event featured local artists, personalized art creation stations, temporary tattoos, arcade games, live music and more.
Scion iM + iA launch event on the USS Hornet aircraft carrier. Event featured 3D projection mapping, proximity smartphone app, photo engagement, flight simulator and more.
An in-store fashion shows series that collaborates with local student organizations. Events leverage their insight and creativity to showcase new looks and retail product lines.
Consumer test-drive event held outside of the Portland International Auto Show.
Transformed vehicles into a unique live artwork experience using projection mapping and Wii remotes hidden in spray-paint cans to create digital graffiti art.
Brand: Scion (Toyota Motor Sales)
Series of track test-drive events to introduce the FR-S to Scion dealership sales staff. Featured hands-on tutorials with professional drift driver Ken Gushi.
Brand: Scion / theSLATE(Toyota Motor Sales)
Rally xD Team "Special Stage" Party @ theSLATE; a pop-up lifestyle venue powered by Scion.