Vanity Fair Lingerie - #LiftTOUR Retail Roadshow

Vanity Fair Lingerie - #LiftTOUR Retail Roadshow

The #LiftTour was a nationwide bus tour with a focus on fit and philanthropy. The #LiftTOUR conducted bra fittings at major retail locations, and for every woman fit, Vanity Fair donated a brand-new bra to the local Dress for Success affiliate.

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Curating Cool: Scion Pop-Up Venues

Curating Cool: Scion Pop-Up Venues

Scion cultural incubators supported local artists and brand efforts. Multiple venues over 6 consecutive years.

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Automotive Ride + Drive Events

Automotive Ride + Drive Events

See how we create automotive ride + drive events to engage consumers and provide first-hand, in-vehicle experiences

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Mobile Marketing Vehicles

Mobile Marketing Vehicles

Customized experiential marketing vehicles from buses, trucks, cars and everything in between. 

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Guerilla Marketing

Guerilla Marketing

TARGET        
+ Consumers; opportunistic engagements on the street

OBJECTIVE        
+ Generate awareness and create buzz
+ Product sampling + education
+ Collect leads + drive sales

METHOD        
+ Nimble street team marketing programs
+ Theme driven around a fun and memorable activation
+ Easy to deploy across multiple markets
+ Promotional vehicles and custom assets available
+ Interactive elements to collect leads, share on social media 
+ Custom strategies to achieve specific brand goals

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Sponsorship Activation

Sponsorship Activation

TARGET        
+ Event goers

OBJECTIVE        
+ Generate awareness and create buzz
+ Product sampling + education
+ Collect leads + drive sales
+ Elevate brand visibility within sponsorship

METHOD        
+ Dedicated brand footprint for consumer engagement
+ Friendly and knowledgeable event team  
+ Fun and relevant activities to promote the brand
+ Opportunity for product education, trial and sampling 
+ Custom assets, display materials and promotional vehicles available
+ Interactive elements to collect leads, share on social media 
+ Custom tactics to maximize sponsorship opportunities and achieve specific brand goals

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Urban Snowboarding

Urban Snowboarding

The "Scion Open," was an experiential marketing program developed to captivate, engage and create excitement among Millennials through urban snowboarding competitions and other cold weather action sports. 

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Changing Consumer Perceptions

Changing Consumer Perceptions

Toyota Construction Site Tour engaged and changed perceptions among domestic truck loyalists at their job sites.

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