TARGET
+ Adults 18-54

OBJECTIVE
+ Engage + educate consumers at key auto shows, sports venues, college campuses, retail partners and festivals
+ Provide first-hand vehicle test drive experiences
+ Increase product interest, brand affinity, generate dealership sales leads
+ Lead collection, interactive displays and other tactics enhance the experience and ROI

METHOD
+ Engage consumers with a unique live experience and first-hand demonstration
+ Strategically designed driving course to showcase handling, stopping, turning radius, etc. 
+ Reward consumers for participation with special incentives, exclusive content, VIP access, etc.
+ Participant data collection, pre/post surveys to gauge product interest and purchase intent
+ Incorporate uniqe promotional tie-ins that drive traffic to dealerships 


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