Toyota Tundra Construction Site Tour

TARGET    
+ Males, 18 – 54

OBJECTIVE
+ Change consumer perception among domestic truck loyalists who rely on their vehicles to perform their jobs

METHOD    
+ Conducted a robust mobile tour that visited more than ten thousand construction sites across the us 
+ Deployed a team of female truck product specialists along with local dealership representatives to hand off interested consumers
+ The team made unannounced stops at various job sites to engage workers, provide food and beverage samples and showcase the new Tundra

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