A recent Gillette PowerGlide TV commercial is all about a trailer driving around giving people free shaves. A Dominos TV commercial shows real people being taken on a trip to a farm where Domino’s gets their pizza ingredients. Burger King ran ads about a guerilla stunt telling real people they stopped making Whoppers.
TV ads are now being scripted to depict experiential programs. Since advertising agencies know experiential tours make great TV commercials, experiential is getting a seat at the agency annual planning sessions. The brand experience is being brought to the forefront, and starting to become the "hero" of overall marketing messages.