If you wrap it, they will come
It’s no exception in our industry that great design goes a long way. A relevant example of this caught my attention for one of our automotive clients. The first week of our program we had four shiny new vehicles on display.
Our activations were very successful but needed a little extra something to attract attention. For our third activation we added some very eye-catching vehicle graphics. This increased traffic to our displays in a drastic way.
When it comes to experiential marketing, the difference between a good activation and a great one can hinge on the smallest details. Whether it’s a wrapped car, creative signage or flashy staff uniforms, don’t underestimate or miss out on an opportunity to take your activation to the next level.