Carefree, if only for a second
When someone is ill, carefree is not a word that comes up often. A Belgium-based organization, the Mimi Foundation, created the “If Only for a Second” project to inspire 20 cancer patients to live in the moment just for a second and experience what it is to be carefree again. The project is now raising money for the foundation through the sale of the 60 page book that includes all the photos from the project.
We love this because it was a great way to provide a lighthearted experience (and much needed smile) for the patients, while also creating an opportunity to gain tons of coverage, raise awareness, and generate donations from around the world for the foundation!