Location Based Marketing Tools for 2014

Chief Marketer published a massive infographic today about the new cutting edge location-based marketing tools that will be big in 2014. Some are actual tools that need to be built or purchased, but the others are already available to many. Now is a great time to do a quick inventory of your mobile marketing toolbox, and this might be the help needed to justify deeper dives into the mobile market in the year to come. Here's more from Chief Marketer:

“Location, location, location” isn’t just a statement about the three most important factors involved in buying real estate—it’s a reminder for business owners about the context all their marketing must have. With new location-driven technologies and channels, businesses can now get truly creative, personal and timely with the ways they engage past and potential customers. Here’s an in-depth look at six location-based marketing tools and tactics to consider using in 2014.

  1. Geo-Fencing
  2. Location Based Social Networks
  3. Local Search Optimization
  4. Mobile Optimized Ads
  5. Mobile Analytics
  6. Mobile App

More detail can be found on the infographic. 

Just in case you've spent the last decade making calls on your Motorola RAZR, here are a few current stats on the power of mobile audiences, courtesy of the Online Marketing Institute:

  • 66% of Americans ages 24-35 own a smartphone
  • 53% of Americans use their smartphones to access search engines at least once a day
  • Over 75% of mobile device users respond to mobile-optimized sites when making purchases
  • 4 out of 5 consumers use smartphones to shop
  • 75% of Americans bring their phones to the bathroom
  • Tablets are set to outsell PCs and laptops in 2013
  • Mobile search queries have grown 5 times in the past two years
  • Mobile is predicted to be bigger than internet in 5 years