Breaking the "Brand-ish" Barrier
After reading Buzz Marketing’s “Top 10 Millennial Trends and Predictions for 2013,” I was pleasantly surprised to see what I can expect in the year to come. One new trend that caught my attention is called “Brand-ish,” or a Millennial’s interest in having multiple retail choices for a brand, and the ability to find these brands at the best value possible. For the longest time I thought I was the only one constantly searching for a better bargain than the previous retailer – Guess I was wrong!
Since value is a number one priority in Millennial minds, how do brands stay significant to a generation that accounts for 25 percent of the total population? Here are a few thoughts on how to break through the “brand-ish” barrier:
- Keep a digital presence: This is obvious. Millennials dominated social media in 2012 with liking, tweeting, and hipstergramming everything possible, and this fad isn't going to fade anytime soon.
- Engage in the ‘fear of missing out’ concept: Let’s be honest; we all know Millennials suffer from this syndrome. Brands can remain relevant by creating experiences that no one can forget, much less miss out on.
- Relate to a cause: Millennials are all about helping improve their community, environment, etc., so why not get their attention by connecting a brand to their favorite cause?
- Sponsor something: Funding a festival, run, or pub crawl is going to draw attention to the brand and add value to the overall experience.
While these points may seem like no-brainers, they may help brands gain the attention of a generation known for changing their minds and opinions at the drop of a dime. And truthfully, who wouldn't want to be on the mind of a Millennial?