Breaking the "Brand-ish" Barrier

After reading Buzz Marketing’s “Top 10 Millennial Trends and Predictions for 2013,” I was pleasantly surprised to see what I can expect in the year to come.  One new trend that caught my attention is called “Brand-ish,” or a Millennial’s interest in having multiple retail choices for a brand, and the ability to find these brands at the best value possible.  For the longest time I thought I was the only one constantly searching for a better bargain than the previous retailer – Guess I was wrong!

Since value is a number one priority in Millennial minds, how do brands stay significant to a generation that accounts for 25 percent of the total population?  Here are a few thoughts on how to break through the “brand-ish” barrier:

  1. Keep a digital presence:  This is obvious. Millennials dominated social media in 2012 with liking, tweeting, and hipstergramming everything possible, and this fad isn't going to fade anytime soon.
  2. Engage in the ‘fear of missing out’ concept:  Let’s be honest; we all know Millennials suffer from this syndrome. Brands can remain relevant by creating experiences that no one can forget, much less miss out on.
  3. Relate to a cause:  Millennials are all about helping improve their community, environment, etc., so why not get their attention by connecting a brand to their favorite cause?
  4. Sponsor something:  Funding a festival, run, or pub crawl is going to draw attention to the brand and add value to the overall experience.

While these points may seem like no-brainers, they may help brands gain the attention of a generation known for changing their minds and opinions at the drop of a dime.  And truthfully, who wouldn't want to be on the mind of a Millennial?