Take a Peek, anywhere in the world

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A new piece of tech has bubbled up that allows registered users exchange 12 second videos, called PeekInToo. Unlike Facebook, Vine, Instagram and SnapChat, this is an anonymous social-network oriented application for sharing video. Beyond the obvious attraction for amatuer porn fans, this new social app could make a BIG impact, especially for brands and event marketers. 

Which official sponsor of the Superbowl should be supplying 12 second peeks of the big game?