Live events are bigger than ever
Experiential live events are growing more and more popular each year, as shown by the ongoing boom in attendance of music festivals, sporting events and live theater. Google partnered with Ipsos MediaCT to take a deep look at the growth and emerging trends of the live ticket space, and put together an infographic , covering the most engaging and fastest-growing trends.
Interesting stats include:
- Following a search for live event info, 80% eventually purchased a ticket
- 79% use smartphones to look up live event info at the beginning of their research
- 66% of people attending a live event engage in online activities during the event
- 20% comment or post
- 17% check in
Download a high res PDF version here, from Think With Google, a handy resource for everything from high-level insights to deck ready stats to useful tools.