The Kansas City Chiefs Draft Day Scavenger Hunt
The Kansas City Chiefs kicked off NFL Draft Day excitement by involving fans across the Kansas City metro area in a fun-filled scavenger hunt, giving away hundreds of official 2015 NFL Draft Hats from New Era.
Clues were provided throughout the day via the Chiefs Instagram and Snapchat platforms, so fans could locate the hats and prize team. A live feed of user-submitted photos were posted to FitForAKingdom.com.
Department Zero worked with Sullivan Higdon & Sink, the Kansas City Chiefs ad agency, to put together the PR-driving events and social media engagement.