A successful brand experience encompasses four points of consumer empowerment: discover, engage, experience, activate. Here’s why they matter.Read More
The first experiential marketing effort was in Crush, Texas in 1896.Read More
A truly amazing live brand experience is a thing of beauty, but unfortunately rare. We’ve all witnessed experiential marketing efforts that should have been great, but somehow fall short. Sometimes what sets the great events apart from the mediocre is obvious, but often it’s a little thing that you just can’t quite put your finger on.
Gordmans Unfringed Fashion Show - a series of live in-store events that connects retail with millennial audiences though a unique, student curated in-store fashion show experience.Read More